Client A had been running an E-commerce business for circa 6 months and had built some steady volumes simply buying and selling their product. The business had grown from 25k in the first month up to £350k by month 6. However the cost of payments was seriously affecting their bottom line profit.
Working closely with Client A the analysis directly related to payments changed their business model with the implementation of a minimum fee for purchases which will lead to an increase in profit and a change in direction of their marketing strategy by focusing more resource on the EU marketplace.
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